User Testing and Research

Katrina Ryl

This presentation is a crash course presented to the wider business to help embed the uer experience practise. top take aways are; What qualitative user research is and why you should do it How to fit user research into your own processes Understand what a usability test is, what are user interviews, contextual inquiry, and user observations

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Thoughts, concepts, and ongoing explorations

UX, Service Design, CX, Marketing: Same Job, Different Altitude

The market currently demands two contradictory things. Job postings hunt for "unicorns" who can do everything, while hiring panels reward specialists who have stayed in a single lane for a decade. If you are a designer weighing a pivot between UX, Service Design, CX, or Product Marketing, this contradiction is actually good news. These disciplines share far more DNA than their job titles admit.

We Already Lived This: How Cinema Predicted the Age of AI

Long before ChatGPT and Claude started completing our thoughts, the world of film was already sketching out the architecture of our digital tomorrow. These cinematic entries aren't merely disjointed prophecies; they represent a persistent chronicle of how humans and machines evolve together, a decades-long journey that investigated our emotional vulnerabilities well before it questioned our very existence.

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For years, the design world has championed a singular focus: desirability. We have been trained to obsess over the user, map their journeys, and create frictionless, delightful experiences. But as design has claimed its rightful seat at the executive table, a harsh reality has emerged: desirability alone is not enough. If a product is beautiful and usable but drains the company's resources, it lacks viability, and a business without financial sustainability simply cannot survive.

UX, Service Design, CX, Marketing: Same Job, Different Altitude

The market currently demands two contradictory things. Job postings hunt for "unicorns" who can do everything, while hiring panels reward specialists who have stayed in a single lane for a decade. If you are a designer weighing a pivot between UX, Service Design, CX, or Product Marketing, this contradiction is actually good news. These disciplines share far more DNA than their job titles admit.

We Already Lived This: How Cinema Predicted the Age of AI

Long before ChatGPT and Claude started completing our thoughts, the world of film was already sketching out the architecture of our digital tomorrow. These cinematic entries aren't merely disjointed prophecies; they represent a persistent chronicle of how humans and machines evolve together, a decades-long journey that investigated our emotional vulnerabilities well before it questioned our very existence.