Conducting a User Research in Hard to Reach Areas

Katrina Ryl

Have you ever tried to research a user group, but struggled to get in front of them using standard methods? Maybe they live somewhere with low connectivity. Maybe they're not digital natives. Maybe they're hostile to outsiders. Whatever the reason, they just aren't talking. In this webinar, we talk to two UXers who take contextual inquiry far beyond the local Woolies. They will share their war stories, their tips, and their tricks so that you can begin to mine for those hard to reach insights.

Date

More Ideas

Thoughts, concepts, and ongoing explorations

UX, Service Design, CX, Marketing: Same Job, Different Altitude

The market currently demands two contradictory things. Job postings hunt for "unicorns" who can do everything, while hiring panels reward specialists who have stayed in a single lane for a decade. If you are a designer weighing a pivot between UX, Service Design, CX, or Product Marketing, this contradiction is actually good news. These disciplines share far more DNA than their job titles admit.

We Already Lived This: How Cinema Predicted the Age of AI

Long before ChatGPT and Claude started completing our thoughts, the world of film was already sketching out the architecture of our digital tomorrow. These cinematic entries aren't merely disjointed prophecies; they represent a persistent chronicle of how humans and machines evolve together, a decades-long journey that investigated our emotional vulnerabilities well before it questioned our very existence.

The Rise of the Business Designer: 5 Frameworks to Bridge the Gap Between Design and Strategy

For years, the design world has championed a singular focus: desirability. We have been trained to obsess over the user, map their journeys, and create frictionless, delightful experiences. But as design has claimed its rightful seat at the executive table, a harsh reality has emerged: desirability alone is not enough. If a product is beautiful and usable but drains the company's resources, it lacks viability, and a business without financial sustainability simply cannot survive.